Nutritional Medicine Institute

Art Direction, Brand Design & Development

NMI is an education, advocacy and research organisation advancing the science and practice of nutritional medicine.

I developed the original visual identity and have continued to art direct and evolve the brand over the past five years as NMI has grown from a new organisation into a broader education and publishing platform.

What began as an identity and website now extends across research and editorial content, podcasts, webinars, professional education, membership, campaigns and live events — including the annual NMI Summit.

The challenge has been to create a brand that can hold scientific credibility without feeling institutional: clear enough for complex clinical and academic content, but distinctive, human and flexible across an increasingly varied set of formats.

Rather than repeatedly reinventing the identity, the work has focused on building and extending a coherent visual system — establishing how the brand behaves across digital, editorial, motion, education and physical environments.