Sport & Broadcast

NFL · DAZN · FIBA · Puma

Before moving into long-term brand roles, I worked across sport and broadcast for brands including NFL, DAZN, FIBA and Puma.

The work spanned campaigns, digital, social, motion and art direction — creating fast-moving, audience-led creative for global sports brands and major live moments.

At DAZN, I worked on NFL GamePass across weekly content and international campaigns, including creative for Super Bowl LII across multiple global markets.

Together, these projects shaped an approach I still bring to brand work today: strong systems, clear ideas and creative built to work across channels, formats and audiences.